Alzheimer’s Association

Surprisingly, the most common instrument associate with doing taxes is still the pencil. For the Check Line 43 campaign, we used the simple visual of a pencil to tie together the act of filling out your taxes and, at the same time, erasing the scourge of Alzheimer’s. The campaign was probono…as well as very close to my heart. It consisted of OOH, print, alternative media and radio.