Boy Scouts Promo Mailer

In an effort to get boys involved in Scouting, we appealed to the ones that actually sign them up…parents. By sending them one of Scoutings’ most iconic symbols, the Pinewood Derby Car, while equating the transformative process that boys go through in Scouting with that nostalgic twist of Pine Wood Derby fun, we enticed decision-makers to urge their kids in to Boy Scouts.