Coors Light Cold Lab

Coors Light has several product innovations that reinforce a consumer-centric message of cold beer refreshment. The Cooler Box, beer cans and bottles where the mountain graphics changed color when cold…but you know all this already. In other words, it’s a hard area to differentiate. We attempted to push the client’s comfort boundary when we presented the Coors Light Cold Lab, a campaign of quirky, atypical beer print ads.