Coca-Cola Super Bowl

Before Super Chef Bobbie Flay, before Martha Stewart, before Gordon Ramsay….there was Emeril Lagasse. Most of us can still hear his signature line in our head. Coca-Cola borrowed his talents to promote the Super Bowl in the Big Easy Bash (the Super Bowl was in New Orleans that year so a natural fit. They promoted the H E Double Hockey Sticks out of that relationship with a huge in-store program and radio. BAM! This the only piece of that promotion I still have.