Killian’s St. Pat’s Pint O’Thon

You know the drill. Pretty girls and beer marketing. It’s like white on rice. The St. Pat’s Pint O’Thon for Killian’s Irish Red didn’t stray far from the standard formula when it came to what we offered in-store for our clients. But the dealer material was a slick folder, a double-covered way to tease, and eventually unveil, the life-sized stand-up of our red-headed goddess buried deep down inside.