Polaris came to us with a tagline, “Since 1955”, and a mission to take that tagline and turn it in to something great for their snowmobiles. The ‘Have a Great Day’ campaign didn’t get anywhere close to where it should have gone, rarified air as far as I was concerned. Funny how that happens in this business. Clients won’t hesitate to kill your babies. Too bad. So sad. Would have loved to have watched this idea mature.