Polaris Test Area OOH

Personally I feel like this is one of the best campaign ideas I ever had working on Polaris. When I lived in the mountains, people would head up I-70 to adventure. In Minnesota, 35 is packed near every weekend with people bringing their toys out to have epic fun on the trails. As far as I know, there are places like this in every state. Places where people go to tear up the soil, or snow, and maybe push themselves but definitely their machines. This OOH would apply to every Polaris brand; ATV, UTV and SNOW. Placed along these arteries of escape it’s a reminder that, if you’re going to go out and push yourself and your machine, you better have a Polaris, because we’re the official vehicle of mud-boggs, dense forest trails, snow drifts and whatever else you might run in to. Designed to mimic highway department signage, to better make Polaris a part of the wild places we all enjoy.