Radio

Theater of the mind. Out of everything I’ve done in the marketing world, nothing sat in my wheelhouse quite like radio. Maybe it had something to do with listening to The Lone Ranger on the radio when I was growing up. Or, Arlo Guthrie telling me about Alice’s Restaurant. Even earlier? Listening to the Ugly Ducking on 45’s with my brother before bed. Whatever the reason, I always felt like, with the medium of radio, you could create whatever world you wanted, and you could do it all through sound. I’ve written over 100 radio spots in my career. Here’s just a small sample.