Victory Dealer Mailer

I spent a great deal of time on the Victory Brand. It was the upstart to the old standard-bearer, Harley Davidson. My brother-in-law showed me what I was up against. When asked why he rode a Harley, he told. me, “Pat. I didn’t buy a Harley. I bought a motorcycle.” Translated, that meant that, to him, as well as many other motorcycle riders, Harley was the only motorcycle that existed. Talk about a tough crowd.