Volunteers of America

I was put on a lot of the more touchy, feely stuff at my agency. Take that for what you will. I didn’t feel like I was any better at dealing with emotionally-strained content more than the other writers, but I do now. For Volunteers of America we produced a campaign of ads that used a multitude of vehicles to make impact: OOH, bus benches, buses and print are a few of the examples I found. Just a little pet-peeve. I wrote the tagline, “We Feed, We Shelter. We Support”. Client wanted to add “We Care.” My thought was it was unnecessary.

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